Charli Project
Creative Brief
A Ball-Throwing Game for Vision Pro
The premise is simple: a ball-throwing game on Vision Pro.
The craft is in the details — the ball, the world, and how they interact. Everything else is up to you.
The interesting questions
- What is the ball? (Glass? Light? Liquid? Something alive? Something that changes?)
- How does it move through space?
- What happens when it lands, bounces, breaks, returns?
- How does the world around the player react to it?
- What does it feel like — in the hand, in the room, in the air?
What to deliver
Mood board
References, materials, light, textures.
Creative direction
Half a page on the world, the feel, the rules.
The ball
Designed and visualized. What is it? Why?
Key visual
One hero frame that captures the whole thing.
Storyboard
3–5 frames of an interaction.
Tagline + one-liner
The hook and the pitch in a sentence.